Remove the need for a central location by getting respondents to video their perceptions, attitudes and feelings, in-context and in-the-moment.


 

Agile, authentic, in-the-moment feedback

 
concept and adcept testing icon

Concept & Adcept Testing

Assign Tasks with photo or video based Concepts or Adcepts and get Respondents to provide instant, in-the-moment feedback using video.

packaging testing icon

Packaging Testing

Capture the out of the box experience as respondents video themselves opening the package in the comfort of their own homes.

product testing / IHUTs

Product Testing / IHUTs

Ship blinded samples to your respondents homes and see exactly how they open, assemble, use and consume your products.


Mobile + Video = Agility + Authenticity

In-the-moment video immerses you in the real-life context of your target customer and enables you to capture rich, authentic feedback that can accelerate and enrich your concept and product testing.

Autoethnography gives Respondents the flexibility to provide feedback at a time and location that best suits them and can increase the depth of insight compared to central location testing.

 
mobile ethnography app for concept testing product testing ihut

Test digital or physical concepts

  • Ship physical products or packages to respondents homes.

  • Test Graphical Concepts by embedding images in Tasks.

  • Test Adcepts by embedding videos or linking to third party URL.

  • Tasks can be assigned in any language.

 

Product testing: anywhere, anytime

  • Intuitive mobile apps enable you to task respondents in any location.

  • Respondents record their feedback using point-of-view or selfie videos.

  • Videos recorded in the Respondent’s home add a layer of richness to the feedback.

  • Video duration and resolution can be tailored to each project’s requirements.

mobile ethnography app for concept testing product testing ihut
 
mobile ethnography app for concept testing product testing ihut

Probe and interact

  • Engage and interact with respondents during product testing.

  • Probe responses and ask follow up questions using Moderator comments.

  • Push notifications instantly alert respondents and speed up response times.


Tester uploads are immediately aggregated on a simple to use dashboard for analysis and moderation.

Desktop notifications ensure you never miss a new post or respondent comment.

Flexible roles and permissions enable multiple stakeholders to view and interrogate feedback.

Analyse and synthesise feedback from multiple test phases, in multiple locations on a single, user friendly interface.

A single dashboard for all your Concept & Product Testing

mobile ethnography dashboard for concept testing product testing ihut

How the Technology works

Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.


Use Cases for Concept & Product Testing using Autoethnography

 

Medical

Using Mobile Ethnography for Concept Testing with hard to reach Medical Specialists

 
 

Talk to us.

Indeemo has been used successfully to test concepts, products and adverts ranging from smart wearable devices to low calorie beer to recycling advertising campaigns to comms testing aimed at medical consultants.

Our customers consistently remark on the richness of the feedback that can be captured using video and autoethnography compared to lab or central location testing.

If you’re looking for a modern, agile, media rich way to evolve your testing, please submit your details here and we will get back to you ASAP.

We’re looking forward to speaking with you.

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Mobile Ethnography White Paper

Learn how Mobile Ethnography can supplement your research projects and generate richer contextual insights for your brands.

indeemo white paper