Mobile Ethnography remotely immerses you in the everyday lives and experiences of the people you need to understand.

It can be used for a wide variety of research methods across every industry and sector.

 

Digital Ethnography

Remote, digital ethnography research studies transport you into the everyday lives and context of your research participants.

Week in the life studies

Longitudinal ethnographic studies enable Respondents to diary how they think, feel and behave across a wide variety of contexts.

User Experience Research

Get closer to your research participants and remotely experience how they interact with and use your product, service or experience.

 

 

How our AI powered Mobile Ethnography software works

 

Recruit quality Respondents in hours from a global panel of 3 million+ Participants (or bring your own).

Connect with research participants in the context of every day life using our Instagram-style App.

Leverage our Generative AI powered Researcher dashboard to surface rich, reliable insights, fast.

 
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Get closer with our Mobile Ethnography app

  • Remotely connect with research participants in their everyday lives and contexts.

  • Capture real-life in-the-moment using video, photos, Mobile Screen Recordings or text.

  • Assign tasks and activities in any language on a scheduled or sequential basis.

  • Conduct research in multiple markets concurrently in over 25 languages.

 
 

Understand deeper with comments and notifications

  • Interact with research participants in-the-moment via our Mobile Ethnography app.

  • Probe respondent uploads with social networking style comments and push notifications.

  • Maximize research completion rates with push notification reminders.

  • Never miss a new upload or comment with powerful Desktop notifications.

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Import Interviews and Focus Groups

If you are using Mobile Ethnography as part of a mixed method research approach, you can import Focus Groups or Interviews from Microsoft Teams, Zoom or your computer and analyse them in at speed using Generative AI.

 
 

 

Analyse faster: AI powered Dashboard and Research Repository

Seamlessly collate video, photo and text based uploads on a beautiful, Pinterest style dashboard.

Powerful search filters surface the insights you need from our ethnographic research repository.

Drastically reduce analysis time with automated video transcription, keyword analysis and Generative AI tools.

Trim and clip video uploads and easily export the data and media you need to supercharge your reports.

 

Want to learn more? Click on this button for more detail on how our Mobile Ethnography platform works.

 

What our customers say

Check out what our customers say about our Mobile Ethnography tool on G2 Crowd & Capterra

 

Rating

4.7

(38 reviews)

KAREN T.

University Lecturer

“Indeemo : A Transformative Leap in Research and Data Analysis”

It revolutionised the way I can work, enabled me to capture the lived experiences of teachers easily, enables you to understand their experiences without having to be present in the research field.

The new function enables you to get the answers quickly before the data is outdated so it can make an impact sooner, helps you understand the data quickly so you can start doing something with it.

Indeemo provides an organised way to gather all this information as soon as the participants upload it.

Posted on G2

Rating

4.8

(38 reviews)

JOANNA

Founder / Market Research, <10 employees

"Indeemo is our Go-to Mobile Ethnography Platform"

I've loved working with them from the beginning. The support team is amazing, and the platform is intuitive and easy for both my team and our users.

I've been using Indeemo for over 4 years now and am such a huge fan. We've used it with our biggest Fortune 100 clients to our new startups, and it's an amazing platform to get insights and truly get in the day-to-day mindset of consumers. I love Indeemo for testing out apps and software, for understanding the customer journey, and for qualitative research. Additionally, the Indeemo team is amazing to work with and they're always super supportive and make it easy for our participants.

Posted on Capterra

 
 

 

Stay compliant: independently validated Enterprise Security

 
 

GDPR Compliant

ISO 27001 certified

Enterprise Ready

HIPAA compliant

 
 
 

 

Get in contact: let us support your Mobile Ethnography research.

Mobile Ethnography is a rich, agile way to get a deeper understanding of participants everyday lives and behaviours.

Projects can range from a few days to as long as a year but are typically 1 to 2 weeks in duration.

After analysing the engagement on hundreds of projects, we’re have learned a lot about how to optimise research for mobile and can activate your Mobile Ethnography projects in as little as one working day.

If you’d like to discuss your project and explore suggestions about how we might be able to support your research, please submit your details here and we will get back to you right away.

We’re looking forward to speaking with you.

Indeemo processes your personal data in order to respond to your query and provide you with information about our products and services. Please see our Privacy Statement for further information.

 

 

The benefits of using Digital / Mobile Ethnography tools

 
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  • Mobile Ethnography enables you to capture real-life, human needs and behaviors.

  • It allows you to experience how people act, feel and behave in their everyday lives.

  • It gives you a deeper appreciation of the nuances of culture and context.

  • Its longitudinal nature gives you proof of actual, repetitive behavior over time.

  • It’s a private way for respondents to express what they may never say in-person.

 
 

 

Mobile Ethnography research methods

Learn more about all the various research methodologies we support.

 

What is Mobile Ethnography?

Mobile Ethnography has emerged as front runner in remote qualitative research. It leverages the power of smartphone technology and the principles of traditional ethnographic research.

What is a User Experience Research and How to do it?

User researchers often have a range of methods and techniques for capturing the user experience. This guide to user experience research highlights the opportunties that can be leveraged through qualitative techniques.

What is User Journey Mapping and How to do it?

User Researchers are increasingly looking at innovative and qualitative rechniques to understanding the user journey and this guide offers a synthesised description of this emerging methodological approach

 

 
 

White paper: An introduction to Mobile Ethnography

New to Digital Ethnographic Research?

Our Introduction to Mobile Ethnography white paper will quickly explain how this agile, cost effective methodology can be used by Researchers and Designers to supplement their research and design projects and generate richer, contextual insights to help them better understand what really matters to their users and customers.

 
 

 

Mobile Ethnography use cases

Mobile Ethnography is an agile, flexible methodology that can be used in a massive diversity of research scenarios. Here are some example use cases to show you how it has been used in various sectors.

 
 

Medical

Medical devices play a huge role in improving the lives of millions of patients around the world. Advancements in technology have meant that…

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Apparel

In the competitive world of sportswear, our client provided a running shoe designed for the most challenging conditions…

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Children & Technology

Our client ran a global network of firms focussed on helping organizations to optimise the value of their services. One such service which…

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Agriculture & Farming

The agriculture and farming industry is almost as old as time itself. Across the world, farmers work tirelessly to produce raw materials that…

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