Remotely research and automatically map every offline and online touchpoint of your omni-channel purchase journey; from social to search to checkout and beyond.
What you can use our Path to Purchase research tools for
Purchase Journey Mapping
Capture rich, in-the-moment experiences and influences on your customer’s journey to purchasing your product, service or experience.
E-commerce Research
Mobile screen recording enables you to remotely record how customers discover, research, compare and transact using mobile websites or apps.
Shopper Journey Mapping
Flexible Tasking enables you to script shopping missions that capture each step of the shopper journey from home to store and back.
How our Path to Purchase research tool works.
Recruit participants in hours from our international panel of 3 million participants (or bring your own).
Capture in-the-moment video and screen recordings that bring omni-channel purchase journeys to life.
Surface rich, reliable insights in minutes with our powerful Generative AI analysis tools.
Get closer with our Path to Purchase research App
Intuitive apps make it simple to diary key purchase milestones.
Remotely capture the entire online and offline journey from trigger to transaction.
In-the-moment photos and videos capture key motivations and behaviours.
Understand who and what influences purchasing decisions and why.
Understand online shopper experiences
Understand the true impact of mobile on your Path to Purchase.
Capture how Respondents search and what sites engage them.
See exactly what content they tap on, swipe, pinch and zoom.
Voice recordings capture why they make split second decisions.
Map the highs and lows of omni-channel Purchase Journeys
Uncover a deeper, human centric, in-the moment understanding of your Shopper Experience.
Discover and quantify your buyers in-context, in-the-moment purchase experience.
Automatically plot the highs and lows of your customers’ Path to Purchase on our Experience Graph.
Probe in-the-moment purchase experiences
Remotely interact with shoppers using comments and push notifications.
Ask follow up questions within seconds of viewing respondents’ uploads.
Ideal for understanding in-the-moment, purchasing motivations.
Import Interviews & Focus Groups
Import your buyer interviews from Zoom, Microsoft Teams or your computer.
Transcribe them automatically in over 21 different languages.
Analyse hours of interviews in minutes with Generative AI prompts.
Analyse faster: AI powered Dashboard & Research Repository
See every offline and online purchase milestone on an intuitive, media rich dashboard.
Analyse and synthesise data across multiple journeys on a single, user friendly interface.
Powerful Keyword Analysis, Automated Video Transcription and Generative AI tools speed up analysis.
Stay compliant: Independently Validated Enterprise Security
GDPR Compliant
ISO 27001 certified
Enterprise Ready
HIPAA compliant
Get in touch: let us support your path to purchase research
We’ve supported hundreds of Market Researchers and UX Researchers who needed to understand the path to purchase for everything from smartphones to domestic appliances to cars to hotels to garage doors and aquarium filtration systems!
The one thing they all have in common is that the journey is non-linear, random and omni-platform.
If you’d like to discuss how our path to purchase research approach can support your next purchase journey project, please submit your details here and we will be in touch ASAP.
We’re looking forward to speaking with you.
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Learn more about our Path to Purchase research platform
Want to learn more? Click on this button for detailed information about how the platform works and how projects are activated.
Learn more about using Indeemo for e-commerce and path to purchase research
Other path to purchase research methodologies
Learn more about all the various research methodologies we support.
Omni-channel Path to Purchase research use cases
Car Purchase Journey
The way in which cars are purchased has evolved in many ways over the years. Traditionally, cars were sold through brick-and-mortar showrooms… Read More →
University Path to Purchase
Competition between Universities to attract students (especially international students) has never been more intense. In an era where college fees are… Read More →
Back to School Shopping
As children and teenagers return to school each year, parents are required to stock up on the supplies required for the school year. This… Read More →
Food Delivery Apps
The way in which we order our takeaway has gone through a rapid transition in recent years. Where we would once have made a trip to a small…Read More →
White paper: The Definitive Guide to Path to Purchase Research
Learn more about how everyone from UX Researchers to Brands can benefit from Path to Purchase research.
This remote, online qualitative research approach enables you to truly understand the purchase moments that matter.