Using Generative AI analysis tools for online Focus Groups and In-depth Interviews research.

In the dynamic and ever-changing world of business today, gaining insights into consumer behaviour and user experiences is absolutely essential. Brands and consultancies are constantly searching for innovative ways to gain insights into people's lives and preferences. As brands seek to meet the needs of consumers, the team at Indeemo have worked tirelessly throughout 2023 to meet the needs of customers, to offer a unique perspective on consumers, products, and experiences, all within the context of everyday life.

Generative AIEugene MurphyOctober 19, 2023Focus Groups, In-depth interviews

Product update: Analyse Interviews & Focus Groups using Generative AI

It is now possible to import Focus Groups and In-depth interviews directly into Indeemo from Microsoft Teams and Zoom and analyse them using Generative AI. This blog shares more information.

Generative AIEugene MurphySeptember 28, 2023Indeemo updates, Focus Groups, In-depth interviews

Mobile Ethnography: the Context-Rich Alternative to Online Focus Groups

Online Focus Groups are a traditional tool UX and Market Research, but they lack context and rely heavily on memory and claimed behaviours. If you need contextual insights, Mobile Ethnography tools and platforms are a more agile alternative to online Focus Groups that get you into the everyday lives of your MR and UX Research Participants.

Mobile EthnographyAlan GleesonAugust 25, 2022Focus Groups

How Mobile Ethnography Can Enrich Your Focus Groups and In Depth Interviews (IDIs)

Mobile Ethnography is a powerful, cost effective way to supplement in-person Qualitative Research methodologies such as Focus Groups and IDIs. This post explains why and how.

Mobile Ethnography, Qualitative ResearchEugene MurphyOctober 11, 2021Focus Groups, IDI

Asynchronous Qualitative Research tools as an alternative to User Interviews and Focus Groups

This short blog outlines how online diary studies and mobile ethnography provide unparalleled access to respondents in-home behaviors representing a compelling substitute to traditional approaches.

Use a Mobile Diary Study to Pre Task Your Online Focus Groups

As qualitative researchers explore different approaches to remote research in the age of COVID, we outline why adding a mobile diary study to pre-task that Zoom IDI or Focus Group can lead to richer insights.

Diary StudiesEugene MurphySeptember 28, 2020Pre-tasking, Focus Groups

Digital Ethnography: the alternative to in-person qualitative research Interviews and Focus Groups

In-person Qualitative Research projects are being postponed or cancelled because of Covid-19 travel restrictions. If you’re looking for a way to do Qualitative Research remotely, this blog explains how to transition your In-person Qualitative Research to Mobile. It’s easier than you think.

Qualitative Research, Digital EthnographyEugene MurphyMarch 14, 2020IDI, Focus Groups

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