In this post, we outline the key benefits of using Mobile Ethnography and how you can use it to get a deeper understanding of your target audience.,
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The respondent strategy for your traditional or online qualitative research has a huge impact on the outcome of your study. In this article, we cover the key recruitment methods used by researchers and guide you through the benefits and drawbacks of each method helping you find the best recruitment process to deliver the results you need.
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Understanding the nuanced and ever-evolving university student experience, whilst a growing research initiative undertaken by higher education institutions and marketing agencies, is a complex task that requires innovative methods and tools. The use of in-the-moment diaries, specifically captured through video via specialised apps like Indeemo, offers researchers an unparalleled window into the daily lives, thoughts, and feelings of students. As Indeemo continues to facilitate research agendas on student experience, this blog provides a comprehensive guide on designing tasks and strategies for researchers keen on delving deep into the student experience, employing a longitudinal (Always On) approach to gather rich, context-laden insights.
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For product development, the emphasis on creating user-centred designs has become paramount. Central to understanding and meeting user expectations is the process of concept testing, a strategy that should transcend beyond a mere checkpoint in the product development cycle. This iterative and insightful approach to user research and experience design not only informs but significantly influences the trajectory of product development.
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Generative AI is transforming Qualitative Research. To fully harness the power of Generative AI, it is imperative that anyone in the business of understanding needs to understand Prompting and, more importantly how to evolve and iterate your prompts to get the answers you need. This blog delves into iterative prompting and offers researchers a comprehensive guide on how to get the answers they need, fast.
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Generative AI is transforming Qualitative Research and Qualitative Data Analysis. In this beginners Guide to Generative AI, we explain what Generative AI is, we list its benefits for Qualitative Data analysis, we share tips on how to Prompt and explain why we believe it 10x Qualitative Research, and video research in particular.
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For market research, understanding consumer behaviour, specifically product usage and preferences, is pivotal for brands and agencies striving to stay ahead. The key to unlocking these insights often lies in effective qualitative research, where technology and innovation are revolutionising traditional methodologies.
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In recent years - particularly over the past 12 months - there is a great sense of alignment, if not merging of customer experience, user experience, and market research. Nearly one year ago to the day we published an article on why Customer Centricity is critical for brands. Today, as we reflect on this ever-increasing need for organisations to become even more customer-centric, questions are still raised surrounding how it can be achieved.
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Effective user research plays a critical role in empathy building, and with the adoption of novel UX Research Platforms, we can accomplish shared empathy for our users. In this blog we outline three ways a user research platform can help you and your team build empathy
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We live in times of exponential change. Generative AI is already having profound impacts on every industry. Research is no different. We believe that Generative AI is going to be a boom for Qualitative Research and video research in particular. In this post, we share updates that we have made to the Indeemo Platform that help you do video research faster and at scale.
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In today's dynamic marketplace, understanding the buyer journey is essential for businesses seeking to connect with their customers on a deeper level. Traditional market research methods often fall short in capturing the intricate nuances that shape consumers' decision-making processes. Enter mobile qualitative research, a revolutionary approach that utilises multimedia elements such as photos, mobile screen recording, and videos to uncover insights into customers' shopping experiences, all while synergising with emerging technologies like OpenAI and Optical Character Recognition (OCR).
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In the pursuit of understanding and improving the employee experience, organisations are turning to alternative research methodologies. This blog explores video diaries, ecological momentary assessment (EMA), and participatory action research as innovative approaches to capturing real-time employee experiences. These methods provide authentic insights, uncover hidden issues, and foster collaboration, ultimately leading to a more engaged and satisfied workforce. By leveraging the findings, organisations can drive positive changes and create a thriving work environment.
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Snapchat is one of the most interesting platforms for qualitative research on Millennials. A great possibility to understand their deepest behaviors
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Discover the power of Participatory Action Research (PAR) in empowering communities and driving social change. In this insightful blog, we explore the essence of PAR, its applications, and the remarkable benefits it brings. Uncover the significance of qualitative research methods and the pivotal role of trust between researchers and participants. Learn how platforms like Indeemo foster trust, enabling open communication and co-creation of knowledge. Join the journey towards inclusive and transformative research practices.
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Ecological Momentary Assessment (EMA) has become a leading methodological approach in both academic and healthcare research. In this blog post, we present EMA as a flexible yet robust technique for understanding real world behaviours and experiences. By understanding the types of EMA that can be used for research design, you can gain an abundance of richness in qualitative data that is underpinned by real-time (aka in the moment) data collection
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In this article, we cover the role of a research ops toolkit, whilst also outlining practical tips for improving your research operations. This blog offers insights for streamlining your research process and maximising efficiency. Whether you're a seasoned researcher, a research ops manager, or just starting out, this blog is a must-read for anyone looking to procure the right tool for their team.
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In this article, we cover the role of a research ops toolkit, whilst also outlining practical tips for improving your research operations. This blog offers insights for streamlining your research process and maximising efficiency. Whether you're a seasoned researcher, a research ops manager, or just starting out, this blog is a must-read for anyone looking to procure the right tool for their team.
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In this article, we explore the factors that determine the appropriate primary data collection method, the difference between exploratory and confirmatory research, and the importance of choosing the right data collection platform for qualitative research. For early career researchers, this article works as a comprehensive guide by providing tips throughout
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Research ops, which stands for research operations, refers to the practice of applying operational rigour to research processes. By doing this, research teams can increase the efficiency, consistency, and impact of their research efforts. Organisations that conduct a lot of research, such as user research, market research, or data analysis, can benefit greatly from research ops.
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UX Debt is commonly associated with poor/negative user experience. The outcome of which, results in increased costs, time and resources to improve on the shortcuts taken during the initial product design process.
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