As we approach the end of 2022 and the winter months are just in sight, all eyes are on the continuing rise in living costs for many households around the world. As all demographics in society begin to feel the crunch more than ever, all industries will be searching for ways to improve their services by meeting the needs of new and existing customers.
Read MoreThere is often a misconception that qualitative and quantitative research methodologies should sit in their own silos. That is the idea that quant is quant, and if you are primarily a numbers driven team then the only research you can apply is, well, quantitative. And yes, the same goes for qualitative methodologies.
Read MoreHybrid working and increased travel restrictions have made it harder to do qualitative research across multiple countries and markets has become more challenging. Digital Ethnography however allows you to run multiple market research projects concurrently and remotely and gives you context rich insights at a fraction of the cost of traditional research methodologies.
Read MoreOperationalising research leveraged by digital and mobile technology has become increasingly popular. Learn how a Customer Experience research tool can help you uncover qualitative CX insights
Read MoreLearn how a leading UK qualitative research agency used Indeemo's mobile qualitative research app to drive respondent engagement from younger participants.
Read MoreSince its inception as a hybrid of a range of theoretical and practical disciplines - Design Thinking has emerged as a robust, yet agile set of processes that focuses on the human first, and the intersection of design and innovation.
Read MoreUnmoderated research is a type of research that doesn't involve a moderator or facilitator. This means that the participants complete the research tasks on their own, without any guidance or assistance from a researcher. Unmoderated research has become increasingly popular in recent years due to its affordability, scalability, and flexibility.
Read MoreThe ubiquity of Smartphones and cheap/all-you-can-eat mobile broadband means that multi country, remote qualitative research has become a feasible, cost-effective and scalable solution. This methodology is being embraced by pioneering consultancies and innovative brands who have a global footprint and are seeking to better understand their customers at scale, in their everyday context.
Read MoreWith traditional qualitative research deemed no longer safe - online and mobile research are growing hugely popular. In this post, we explain how you can leverage research online tools and with the help of an asynchronous, pre-tasking platform like Indeemo - enrich your data and grow your business.
Read MoreThe characteristics of ethnography mean that it is a powerful methodology for qualitative research. Online ethnography takes the concept a step further.
Read MoreThe discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
Read MoreMobile Ethnography is a powerful, cost effective way to supplement in-person Qualitative Research methodologies such as Focus Groups and IDIs. This post explains why and how.
Read MoreThe following represents some insights into a recent client engagement where the client requested the agency undertake a more modern approach to qualitative research, and the agency chose online ethnography with outstanding results.
Read MoreThis short guide outlines some of the different approaches you can take to qualitative research while also outlining how technology can support more efficient approaches.
Read MoreLearn some tactics you should leverage to deliver a more successful outcome for online qualitative research projects with hundreds of respondents.
Read MoreLearn Why Covid is the perfect time to supercharge your Online IDIs and Focus Groups with Mobile Ethnography.
Read MoreLearn why online qualitative research in the guise of mobile ethnography and mobile diary studies is taking off.
Read MoreMobile customer-centric apps have completely transformed China’s e-commerce. In this post, we explain how Mobile Qualitative Research can unlock rich insights and helps you pioneer the digital transformation.
Read MoreThis short blog outlines how online diary studies and mobile ethnography provide unparalleled access to respondents in-home behaviors representing a compelling substitute to traditional approaches.
Read MoreIn this post we look at how using Pre Tasking can help you support your Multi-Market and online qualitative research.
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