Consumer feedback is the linchpin of insightful decision-making in market research. It provides qualitative researchers and insights teams at brands and research agencies with a comprehensive view of consumer interactions. This broad spectrum includes detailed insights into occasions, experiences, shopping behaviours, product preferences, brand perceptions, and more, guiding key business strategies and brand positioning.
Read MoreUnlock the secrets to understanding consumer occasions with our expert guide tailored for market researchers and insights teams. This blog unveils five essential strategies for capturing consumer occasions in their most authentic form, emphasising the power of technology, the flexibility of asynchronous data collection, and the richness of contextual insights.
Read MoreIn an ever-evolving market research landscape, staying ahead requires embracing cutting-edge techniques that unveil profound consumer insights. Video surveys, a pioneering approach, stand at the forefront of this revolution. This blog illuminates the myriad advantages of video surveys, casting a spotlight on their transformative applications in shopper and consumer research, shopping missions, and customer experience enhancement. Join us on this journey as we comprehensively explore how video surveys are reshaping the very foundations of market research.
Read MoreShop-alongs, a critical component in market research, are observational research techniques where researchers accompany participants during their shopping journey. This method allows researchers to gain a deep understanding of consumers' shopping behaviours, preferences, and decision-making processes. By observing customers in a natural shopping environment, researchers can gather insights that are often unattainable through traditional survey methods.
Read MoreSnapchat is one of the most interesting platforms for qualitative research on Millennials. A great possibility to understand their deepest behaviors
Read MoreVideo diaries are a powerful tool for Market Research and UX Research. Not only do they enable researchers to capture context rich, multimedia behavioral data, they are also an extremely powerful research tool for bringing consumer segmentations and UX personas to life.
Read MoreRemote Mobile Ethnography is changing the way researchers understand the behaviors in the moment. Here we explain why you should invest in this innovative methodology
Read MoreIn this article we explore how Digital Ethnography tools are becoming a preferred alternative to Market Research Online Communities (MROCs) for some of our clients. They value the intimacy of engaging participants privately and the in-the-moment, multi context richness that smartphone enabled video helps them capture.
Read MoreThe discovery phase in UX projects is designed to help research the problem space. Online ethnography represents a powerful new methodology to help you do just that.
Read MoreWe are delighted to be partnering with The Market Research Society for their inaugural Digital Ethnography summit.
Read MoreThis short blog outlines how online diary studies and mobile ethnography provide unparalleled access to respondents in-home behaviors representing a compelling substitute to traditional approaches.
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